WordCamp Iloilo 2023

WordCamps are conferences that focus on everything WordPress. As part of the organizing team and the design lead, I created the branding for WordCamp Iloilo 2023 – the latest iteration of the WordCamp in our city of Iloilo (Philippines)

---

Inspiration from logo came from the design of Sunburst Park located in downtown Iloilo City. The park was named after the United States Army 40th Infantry “Sunburst” Division that helped liberate Panay from the Japanese Forces during the World War II. Hence the sunburst design on the ground.

Extending the design language

To tie things together and serve as secondary design elements, different tiles were created based on various aspects of local culture namely Batchoy (food), Iloilo Convention Center (modern landmark), Dinagyang (festival), Hablon (textile) and Jaro Belfry (historical landmark). To go along with these is, of course, the WordPress logo.

Online and Offline Presence

Website

Social Media Posts

Banners

Event Guide

Badges

Shirts

Mascot

WordCamps wouldn’t be complete without our own take of the official WordPress mascot, Paraw Wapuu. Inspired by Paraw Regatta Festival, an annual sailboat festival that features the paraw, a Visayan double-outrigger sail boat.